Introduction

The purpose of this blog is to document the progress of this group's A2 music video project and any related tasks or work related issues to the project at hand by posting updates in different media forms such as images, video, text, etc.

The blog is named The Gondry Gang as this group is been assigned to study Michel Gondry and his workings as a director of music videos so that the group can get some inspiring ideas of their own. Our group has been selected to study the work of director Michel Gondry for his use of visual gags, timing, rhythm and optical trickery that really exaggerates how weird and illusional music videos can really be. Which is exactly what is inspiring to us to attempt to do for our music video, although probably not as mind wandering and quite poorly done but worth doing it for the creativity.

The music genre that our group has chosen to study and base the music video on are Electronica, alternative rock and techno music and any possible similarities between those genres. Although the the genre of our track may essentially not really matter, so along as it isn't rap, r 'n' b or pop rock, what will matter to us is that we will be able to sync the performing of the track with weird visual trickery that at least makes a little references to the genre of the track with perhaps some intertextuality of other music videos or media forms that our group finds inspiring.

Interpretation of "What's a girl to do"

Today the group was tasked, in relation to the music video project, to do a quick analytical study at the music video What's a girl to do - by the group Bat for Lashes sung by lead singer Natasha. The task was to come up with a storyboard and written ideas as to what the music video was about with no one having seen video before, and therefore basing the task according to the written lyrics provided only. The imagery of the storyboard and the ideas of the music video was of a visual literation of the lyrics which accordingly to the main important factors for the music video project was to NOT make direct visual references to the lyrics of the video. This amounts it to nothing more than sloppy lazy performance and filming of a video. The task was to designed to get the group exploring non-visual interpretations of the lyrics that work well in conjunction with the music track.

Bat for Lashes - What's a Girl to Do ?

Reviews on Exemplar student videos

Analysis 1 -

Group Title: The Beez

Track: Count in fives.

Mise-en-scene: Set at the park, boy wearing a hoodie sitting on a tree trunk ad drawing, later on a girl appears wearing some sort of costume with rabbit ears, it shows part of the school we go to at the moment which is Capital City Academy, also the video is in black and white in the begging and at the end, but the only coloured thing in the end is a red cloth that the boy has in his hand.

Editing: there is the use of continuity editing.