But we were not able to go through with this because we had to use an actual original image from the band, and use the band logo. So we had to go back to the drawing board and come up with a fresh idea.
Friday, 14 May 2010
Thursday, 13 May 2010
Evaluation by: Soraya Cavalcanti
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our chosen band (Kings of Spain) is a conventional product for the fact that it is a 'boy and girl' narrative. However we done it quite differently. We kept the indie style in the music video. For example the band members and our actors was wearing casual, simple clothes, hardly any make up, it was totally non-glamorous. As the theorist Kermode says, critics might not like or understand the ideology we are trying to represent but indie rock fans will totally understand and enjoy. The song is very energetic and fast beat, we thought we would totally be able to make a interesting and entertaining music video out of it.
We researched and watched so many different music videos of all genres especially alternative rock to get as many idea as we could and get creative. We tried our best to get the scenes in the right time with the lyrics. Our group tried our best to get the video looking very professional.
2. How effective is the combination of your main product and ancillary texts?
It is very effective for the fact that the poster and CD cover we used had their original logo, and we also used real pictures of them. We made it very simple to keep the indie rock style to it and made it in a quite pop art style. We used photoshop for the the CD cover and poster.
We made it look very professional, adding contact number, website, even though it is not real. We also used different fonts and attractive colours to make it appealing and interesting. We made it and re-made it so many times to make sure we all was satisfied with it. It was a very creative task that we also had to get audience feedback from it to make sure it was up to standard.
3. What have you learnt from your audience feedback?
Audience feedback for us was very important because we wanted to make sure it would be enjoyable and entertaining. Our group wasn't sure of doing a 'girl and boy' narrative so that was kind of tricky for us. So we decided to make a few rough cuts to see the audience reactions and opinions. Our target audience are the young adults, so chose two teenagers to play the narrative part and obviously the band members who are obviously quite older. So already have done that we are able to attract audience of both those ages. At the beginning of our production we did get quite a few of negative feedback, but it was good because we were able to improve. What the people most enjoyed in our music video was how we used the actual original band playing in a studio then playing live and mixing it really well with a narrative. It engaged and entertained people. But then we went further and tryed to fit in some more idea to make it different and follow the fast beat of the music. It was then that we had the idea of using bright strobe light. There is a very repetitive part of the song that says:"I know what I want and its you" So we wrote it on pieces of paper with the light flickering over it. We thought it was great!
And it also made sense and linked with the title of the song "Flick the switch".
So over all we had a very positive feedback from our audience and also from the band.
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
We obviously used a lot of many kinds of technology for our whole production. Such as cameras for the recording of our music video, computer programs such as photoshop, imovie... and obviously the Internet witch was our main source for research. The blogger is where we are keeping all of our works and information, it's our work diary online.
We used two different programs to edit our music video, Final Cut Pro 7 and iMovie 09. We found the Final Cut Pro 7 easier to use because we could match it well the lyrics and the images e.g. lip syncing. The iMovie 09 is too basic for what we wanted to do.
We used the JVC HD camera for the recording and it was quite practical for files transfers.
Internet was where we could just seat and research instead of going out in the street looking for information. So it obviously same us a lot of time. Photoshop was very useful for our CD cover and Poster production. All of this brings me the idea of David Gauntlett because he has a theory that 'consumers would become the producers'.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our chosen band (Kings of Spain) is a conventional product for the fact that it is a 'boy and girl' narrative. However we done it quite differently. We kept the indie style in the music video. For example the band members and our actors was wearing casual, simple clothes, hardly any make up, it was totally non-glamorous. As the theorist Kermode says, critics might not like or understand the ideology we are trying to represent but indie rock fans will totally understand and enjoy. The song is very energetic and fast beat, we thought we would totally be able to make a interesting and entertaining music video out of it.
We researched and watched so many different music videos of all genres especially alternative rock to get as many idea as we could and get creative. We tried our best to get the scenes in the right time with the lyrics. Our group tried our best to get the video looking very professional.
2. How effective is the combination of your main product and ancillary texts?
It is very effective for the fact that the poster and CD cover we used had their original logo, and we also used real pictures of them. We made it very simple to keep the indie rock style to it and made it in a quite pop art style. We used photoshop for the the CD cover and poster.
We made it look very professional, adding contact number, website, even though it is not real. We also used different fonts and attractive colours to make it appealing and interesting. We made it and re-made it so many times to make sure we all was satisfied with it. It was a very creative task that we also had to get audience feedback from it to make sure it was up to standard.
3. What have you learnt from your audience feedback?
Audience feedback for us was very important because we wanted to make sure it would be enjoyable and entertaining. Our group wasn't sure of doing a 'girl and boy' narrative so that was kind of tricky for us. So we decided to make a few rough cuts to see the audience reactions and opinions. Our target audience are the young adults, so chose two teenagers to play the narrative part and obviously the band members who are obviously quite older. So already have done that we are able to attract audience of both those ages. At the beginning of our production we did get quite a few of negative feedback, but it was good because we were able to improve. What the people most enjoyed in our music video was how we used the actual original band playing in a studio then playing live and mixing it really well with a narrative. It engaged and entertained people. But then we went further and tryed to fit in some more idea to make it different and follow the fast beat of the music. It was then that we had the idea of using bright strobe light. There is a very repetitive part of the song that says:"I know what I want and its you" So we wrote it on pieces of paper with the light flickering over it. We thought it was great!
And it also made sense and linked with the title of the song "Flick the switch".
So over all we had a very positive feedback from our audience and also from the band.
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
We obviously used a lot of many kinds of technology for our whole production. Such as cameras for the recording of our music video, computer programs such as photoshop, imovie... and obviously the Internet witch was our main source for research. The blogger is where we are keeping all of our works and information, it's our work diary online.
We used two different programs to edit our music video, Final Cut Pro 7 and iMovie 09. We found the Final Cut Pro 7 easier to use because we could match it well the lyrics and the images e.g. lip syncing. The iMovie 09 is too basic for what we wanted to do.
We used the JVC HD camera for the recording and it was quite practical for files transfers.
Internet was where we could just seat and research instead of going out in the street looking for information. So it obviously same us a lot of time. Photoshop was very useful for our CD cover and Poster production. All of this brings me the idea of David Gauntlett because he has a theory that 'consumers would become the producers'.
Monday, 10 May 2010
Evaluation by: Julia Ferreira
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
The band we used was an unsigned indie band, and the song we chose was pretty original and had a really upbeat sound to it, and that was one of the reasons why we chose to use this song. When we decided that this was what we wanted to do we started researching and watching various music videos of such genre. I believe that our video is conventional because as seen in videos from other bands of similar style, such as rock bands and alternate rock which was known as indie rock until most alternate bands started being signed. We also realised that their videos focus a lot on the band itself, most of them don’t really have a narrative, but there a few that actually did, so we went for band performance and narrative. For this King of Spain video we actually linked the story to the lyrics, and as we had actual contact with band it was much easier because we could ask them what they meant with a certain verse of the song and so on. As King of Spain is unsigned and did not have a music video of their own, our group tried and I believe have succeeded to make this video very original.
2. How effective is the combination of your main product and ancillary texts?
The way that we have combined both was very effective because, doing the poster for their tour I actually used two images of two actual band members. So I blended them to make it look different and unique like the band itself, and I did it to try and maintain the convention of the ‘Indie’ genre. For the poster and CD cover we have kept their original logo, so that it was even more original, everything we did we tried to consult back to the band and see their ideas and thoughts of what they thought could make it even more like them. The font used for the other texts on the poster and CD was standard writing just like they have used in their website.
3. What have you learnt from your audience feedback?
From the feedback we achieved from the audience we ended up being very pleased with ourselves, because as we improved more and more on our rough cuts we got even more positive feedback. We had high doubts about the narrative, and had to change it and go back to the drawing board quite a few times, because we were not sure that the ‘Boy and Girl’ story would work well in the video, but as we kept taking in the ideas of our audience from their feedback it ended up working really well. Even though we actually were aiming for an older audience of perhaps 18-25 year old, we attracted more younger audience because we used young actors to play the narrative, so the age of those who liked our video started from 15 and so on.
Of course in the beginning we had quiet a negative feedback but that did not put us down, in fact gave us more will to make a better video, because in the begging things were sort of out of place and really ‘out there’ and not really taking in the whole ‘indie’ feeling, because ‘indie’ style if very distinct and original and our video in the begging was quite dull and did not really have anything to pull the audience’s attention.
Also what helped to get a very positive feedback was that we have used an actual band to perform in our video, and that actually brought their interest up a little more, even though it was an unknown band most people have actually enjoyed themselves watching the video.
Also with the audience feedback we have learned that we actually had no reference to the name of the song or any part of the lyrics, so we were back at the drawing board trying to come up with new interesting ideas to how we could reference the name of the song or something of the sort, so I had the idea of maybe using bright strobe light and have a very repetitive part of the song (‘I know what I want and its you’) written on pieces of paper with the light flickering over it, to give it a more underground and mysterious look, and maybe as a hidden message link to the title ‘Flick the Switch’ because the strobe light effect is just as if someone is flickering the lights on and off but at a very high speed.
So with that done, the audience said to have enjoyed the video even more, because of the different effects used, and how we where able to link the band and the narrative quite well, so in the end we were very pleased with our result, and the band King of Spain itself has given their opinion about the video and have said that are considering using it to promote themselves somehow.
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Technology played a huge part in the making and development of this project, if I may say I believe that Internet has played one of the biggest parts, because we used it more for our research and also we had to keep an online diary of our whole project, so we have created a blog to keep all of our information, and it works like our project diary. We have used two different programmes to edit our video, first we went for Final Cut Pro 7 to import the clips from the camera, into the computer, so that we could edit them and put all the bits together in the right places, but there was a little problem because Final Cut Pro would take up a lot of our time, and we were using mostly the Macs to do our work, so we started using iMovie 09 which was just installed for our benefit and that made our editing work much easier. We have used a JVC HD camera, which was very useful and easy to carry because it was slightly smaller then others cameras we could have used, and also had the support of a tripod for more steady scenes, like when the band was playing, so that we did not have a shaky footage. We also where able to get a good use of Photoshop specially for the ancillary text, for example the CD cover and the poster, because we had to get the right format size, which was a small issue with the CD cover, because instead of it being square it came out fairly rectangular, so to fix that we had to open it up on Photoshop to fix it; and for the poster there was a need to blend a couple of pictures and change the colours a little bit and add some captions, so Photoshop was once again very helpful, specially because the computers we had most access to was Apple Macs which already had the latest version of Photoshop installed in them. It was a real shame that we did not get to make use of the green screen because of lack of space for any extra footage, but I’m happy to say that our video has turned out to be really good, and working with a real band has helped us to develop a lot of new skills, and we managed to work with a variety of different people outside of our natural everyday life, and that was a really good experience, and in conclusion I have enjoyed working with the people that I worked with, because we managed to do a lot of new things with the help of each other and we managed to make the first official video of an Indie band.
The band we used was an unsigned indie band, and the song we chose was pretty original and had a really upbeat sound to it, and that was one of the reasons why we chose to use this song. When we decided that this was what we wanted to do we started researching and watching various music videos of such genre. I believe that our video is conventional because as seen in videos from other bands of similar style, such as rock bands and alternate rock which was known as indie rock until most alternate bands started being signed. We also realised that their videos focus a lot on the band itself, most of them don’t really have a narrative, but there a few that actually did, so we went for band performance and narrative. For this King of Spain video we actually linked the story to the lyrics, and as we had actual contact with band it was much easier because we could ask them what they meant with a certain verse of the song and so on. As King of Spain is unsigned and did not have a music video of their own, our group tried and I believe have succeeded to make this video very original.
2. How effective is the combination of your main product and ancillary texts?
The way that we have combined both was very effective because, doing the poster for their tour I actually used two images of two actual band members. So I blended them to make it look different and unique like the band itself, and I did it to try and maintain the convention of the ‘Indie’ genre. For the poster and CD cover we have kept their original logo, so that it was even more original, everything we did we tried to consult back to the band and see their ideas and thoughts of what they thought could make it even more like them. The font used for the other texts on the poster and CD was standard writing just like they have used in their website.
3. What have you learnt from your audience feedback?
From the feedback we achieved from the audience we ended up being very pleased with ourselves, because as we improved more and more on our rough cuts we got even more positive feedback. We had high doubts about the narrative, and had to change it and go back to the drawing board quite a few times, because we were not sure that the ‘Boy and Girl’ story would work well in the video, but as we kept taking in the ideas of our audience from their feedback it ended up working really well. Even though we actually were aiming for an older audience of perhaps 18-25 year old, we attracted more younger audience because we used young actors to play the narrative, so the age of those who liked our video started from 15 and so on.
Of course in the beginning we had quiet a negative feedback but that did not put us down, in fact gave us more will to make a better video, because in the begging things were sort of out of place and really ‘out there’ and not really taking in the whole ‘indie’ feeling, because ‘indie’ style if very distinct and original and our video in the begging was quite dull and did not really have anything to pull the audience’s attention.
Also what helped to get a very positive feedback was that we have used an actual band to perform in our video, and that actually brought their interest up a little more, even though it was an unknown band most people have actually enjoyed themselves watching the video.
Also with the audience feedback we have learned that we actually had no reference to the name of the song or any part of the lyrics, so we were back at the drawing board trying to come up with new interesting ideas to how we could reference the name of the song or something of the sort, so I had the idea of maybe using bright strobe light and have a very repetitive part of the song (‘I know what I want and its you’) written on pieces of paper with the light flickering over it, to give it a more underground and mysterious look, and maybe as a hidden message link to the title ‘Flick the Switch’ because the strobe light effect is just as if someone is flickering the lights on and off but at a very high speed.
So with that done, the audience said to have enjoyed the video even more, because of the different effects used, and how we where able to link the band and the narrative quite well, so in the end we were very pleased with our result, and the band King of Spain itself has given their opinion about the video and have said that are considering using it to promote themselves somehow.
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Technology played a huge part in the making and development of this project, if I may say I believe that Internet has played one of the biggest parts, because we used it more for our research and also we had to keep an online diary of our whole project, so we have created a blog to keep all of our information, and it works like our project diary. We have used two different programmes to edit our video, first we went for Final Cut Pro 7 to import the clips from the camera, into the computer, so that we could edit them and put all the bits together in the right places, but there was a little problem because Final Cut Pro would take up a lot of our time, and we were using mostly the Macs to do our work, so we started using iMovie 09 which was just installed for our benefit and that made our editing work much easier. We have used a JVC HD camera, which was very useful and easy to carry because it was slightly smaller then others cameras we could have used, and also had the support of a tripod for more steady scenes, like when the band was playing, so that we did not have a shaky footage. We also where able to get a good use of Photoshop specially for the ancillary text, for example the CD cover and the poster, because we had to get the right format size, which was a small issue with the CD cover, because instead of it being square it came out fairly rectangular, so to fix that we had to open it up on Photoshop to fix it; and for the poster there was a need to blend a couple of pictures and change the colours a little bit and add some captions, so Photoshop was once again very helpful, specially because the computers we had most access to was Apple Macs which already had the latest version of Photoshop installed in them. It was a real shame that we did not get to make use of the green screen because of lack of space for any extra footage, but I’m happy to say that our video has turned out to be really good, and working with a real band has helped us to develop a lot of new skills, and we managed to work with a variety of different people outside of our natural everyday life, and that was a really good experience, and in conclusion I have enjoyed working with the people that I worked with, because we managed to do a lot of new things with the help of each other and we managed to make the first official video of an Indie band.
Wednesday, 31 March 2010
Evaluation - Tani McDowell
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
We chose our song because it was a fast paced and energetic song, which we felt we could make an interesting video out of. Our Music video is indie based so we decided to research, study and watch videos in the same genre or sub-genre. Overall I think our video is quite conventional of an indie-rock video because it has usual conventions such as cutting on the beat and being fast paced, with low production qualities that are of a Do It Yourself production. We looked at a lot of indie, rock and alternate-rock videos [Vampire Weekend, Elbow] and noticed that a lot had a lot of focus on the band and their performance in them but there were also others that told a story and this was what we wanted to do as with the lyrics and since we had established contact with the an actual band we had to ask them questions about the lyrics to form some sort of basis for a narrative. Since the band King of Spain was unsigned band with no music videos of their own we wanted to make our product as authentic as possible, so we largely based our production on the live performance, tying in some narrative which related to the lyrics.
2. How effective is the combination of your main product and ancillary texts?
The combination of both our ancillary texts and main product are very effective. We used photos of two of the band members performing on stage from a previous gig that they did and blended them together to make it abstract because we wanted to carry through the conventions and genre of our indie band. Such conventions as creating the poster and CD cover from scratch, and not using a design based upon another band, as that only tends to label the band as another product of mainstream business in linking it to a major recording company (Sony, Warner, Universal, BMG, EMI). This ensures creative thinking and independence for the band as some labels grow from such independent status and gradually become more commercially oriented (often prompted by the success of one of their acts), eventually becoming subsumed by a larger conglomeration or a major label. One example of this was Creation Records, a label Alan McGee started in the 1980s on a small scale, which, in the 1990s had success with Oasis, subsequently becoming much more commercially oriented before being acquired by Sony. The important thing when designing the CD cover poster was to make sure that as a independent label it would not be perceived, rightly or wrongly, as being overly "commercial" or exploitative of certain artists or trends. Examples at various times include Fat Wreck Chords, Matador Records and Sub Pop. Epitaph was often the focus of similar accusations; however in 2005 label management signed an agreement with RIAA arguably making them no longer "independent".
3. What have you learnt from your audience feedback?
At first there were doubts that the narrative of a 'Boy & Girl' story would work with genre of the band's music. So we created numerous rough cuts and the feedback we got from the parts we had done all said that the shots of either the band's performance or the narrative were too long and it needed to be faster paced, but the narrative worked really well. Also that the media product was lacking an 'artistic dimension' with no literal or visual reference to the title of the song, so we came up with a bright strobe light with a fast blinking effect to reference the title and a flicker head lamp to flicker at 10 frames a second the tracks lyrics. For our rough cut we had the vision of how we wanted it to be produced but still had a lot of gaps missing, such as artistic creativity and using the style of a conventional independent rock music video. Feedback from our peers was good to receive as our video is an indie genre (specifically lo-fi and it is an underground band) but also the fact that our audience would mainly have been teenagers and to get feedback from them is very important as they would be the ones who enjoy it most.
Our genre characteristics; people thought it was very typically portrayed in an indie style by having young actors, the clothing is typical of average low/working class person and promoting artists who where similar clothes, that the narrative and footage is shown well. Thanks to the feedback we managed to pull through and make a good music video, by adding in more shots at random times so that the video had a much faster pace to it as well as adding an 'artistic dimension' to the music video to make it abstract and a little weird/odd in.
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
We used a lot of technology in planning and creating our music video. We used this blog on ‘Blogger’ to record all the planning, research and progress we did, and we also used Final Cut Pro 7 to get all the clips of our video together, to edit and create the video. I think creating our music video would have been a lot harder and more time consuming without the use of the Final Cut Pro Studio editing system and instead used iMovie 09. The reason why we used Final Cut Pro 7 to edit our music video was because we could match specific frame rates of the video with the lip movements of the individual band members. This made it more suitable to use when we noticed the lip syncing problems that another group was having when using iMovie 09. The editing system of iMovie 09 is not so precise with individual frame rates and it is very limited in editing functions in comparison to the amount of editing functions that be done with Final Cut Pro. For instance when applying a visual effect to the video with Final Cut Pro we adjust the position of the visual effect so that it the effect would focus on one specific area within the video, such as adjusting a bright yellow coloured focus on the band member’s faces while surrounding the background with dark green colouring. The system for iMovie 09 is clearly not advanced enough to make more than basic editing additions to the video.
The Internet played a key role in the inspiration and planning throughout our objective, which I believe had the biggest effect out of all new media technologies on our music video. We also used Photoshop to create our ancillary products. We filmed all our footage on a JVC HD camera (don't know, with which it was easy to transfer the footage onto the computer, and import it into Final Cut. In terms of how difficult it was to sync the shots, we were quite lucky in the fact that a lot of the shots seemed to sync themselves without much effort, which is how we managed to get such a great looking video made in such a short amount of time. This helped ease the creation of the video. In conjunction with the cameras, we used a tripod to hold the camera in static positions; this was especially helpful when it came to close up shots and hand held camera movements for a shaky, but steady, panning to not set up the band as an established play group but as a wild, rebellious underground movement.
Photoshop played a big part in our overall completion of all our ancillary tasks. We used it to create our poster and CD track cover. We initially came across the problem of having the incorrect size format for the CD track cover and the improper font for the poster advertising the band's live performances which branded the band as merely another unheard of labelled band trying to make its debut. We overcame this dilemma by downloading free brush tools from a website that we found from Google.
In conclusion I am very proud in having worked with an actual band and creating a first official demo music video for them before anyone else; however, I am disappointed that we did not use green to enhance the music video. It is not that we did not attempt try to use green screen but because of the quality resolution of the Panasonic SDR-H8 HDD camera had poor image quality compared to the image resolution of images placed into the background using green screen. Any images played into the music video using green screen would have obscured and contrast the footage of the narrative and the band's performance in the recording studio by standing out too much and not blending in with the rest video.
Audience Feedback
The general feedback that we have received of the final cut of our music video from our peers and target audience, 16-28 as well as older audience members outside our target audience has been generally well received with positive remarks on the input of using an actual band to perform for our project. The narrative has also been appreciated for not subtracting or distracting any of the overall performance of the band. It has been noted for having a very typically portrayal in an indie style by having young actors, the clothing is typical and promoting artists who where similar clothes. Our target audience of 18-25 have responded very well to the video but felt that the age of the actors in the narrative didn't feel very appealing and unable to relate to them because of their young age but they well liked the performance, look and feel of the band that was woven around them. Unfortunately we had no young adult looking actors to work with, nor could we find any to help us, so we stuck with the young actors that we had. As a result the video perked up an small interest of 15-18 which was unexpected for us because we thought they would find the genre of the track and the fact that it was unknown band uninteresting.
The feedback that we have received from the band, King of Spain, has been very positive over the final out come of the video and are currently considering ways of their own to spread and use the video for themselves for future reference. This has given us the possibility of during a more 'professional' music video for the band in the future should the need be.
Friday, 26 March 2010
CD Cover Research
This is CD cover for the British indie-rock band Radiohead.The Bends was the first of the band's full-length records with artwork by Stanley Donwood, in collaboration with Yorke, who went under the name "The White Chocolate Farm" (later shortened to Tchock). Originally Yorke had wanted to use an image of an iron lung as the cover, but he lost it. The eventual album cover was created at the last minute by morphing a photograph taken by Donwood of a medical dummy with Yorke's own face. It is also the last Radiohead album whose liner notes and artwork include pictures of the band members. This CD cover is a postmodern representation of the band Radiohead has it does not include all members of band in a group mid shot of each other has most commonly found with music bands. Using constructed artwork rather than a group picture of a band or a computer generated image, establishes that the band has creativity and originality, even if the art work is inspired by someone else's piece of work, that their are creating from scratch and is a statement that the band is marketing their work not themselves to the consumers. The medical dummy is modelled after Radiohead band member Thom Yorke, the lead vocalist and songwriter. This dummy could be an interpretation of how making the main image focus of the CD cover on the band members facial image rather than their work, then they would be considered another marketing gimmick of the music label industry. This is not standard norm of independent music artists who sell themselves out and lose their individuality as portrayed by the dummy modelled after a band member.
Treatment of the music video
Name of artist: King of Spain
Title of track: Flick the Switch
Outline of ideas:
- Boy meets Girl story and fall for each at first sight.
- Boy can't afford to spend money on Girl since he his broke but once he reveals this to the Girl, she reveals that she is broke as well and the Boy and Girl make up establishing their relationship as boyfriend and girlfriend.
- Lyrics of the song to appear when the chorus sings "and all I want is you / and all I want is you" over footage of the band's performance in the studio whenever they sing those lyrics
- 360 degree pan angle movement of the Boy and Girl in a dark room with different colours blooming in sync with the drum beats.
- A bright strobe light flickering on & off to reference the title of song.
- Stylised use of colouring to make the performance int he studio more interesting.
Resources need:
- Two actors (17-25) one boy and one girl
- Final Cut Pro 7 editing system
- An empty wallet and an empty purse
- Stage lights or another source of high powered lighting
- Dimmer lights and flicker lights
- Two to three cameras with high definition, at least one hand held camera
- A tripod
- A busy shopping district
Justification of ideas in relation to genre and artist:
- The ideas of the narrative is a different, if not opposite, interpretation of the band's narrative of the song. As the song was about a man having dominate control over of his sexual desire because he could spend tons of money on her and stuff she wanted but couldn't get.
- Hand held camera filming for edgy camera movement for a free roaming structure.
- The 360 degree pan movement with different blooming colours serves to act as a sense of weirdness or unexplained accepted sequence to enhance the pleasure viewing of the video.
- The reference to the title with a flickering light tells or gives meaning to the audience a reason as to why its is referenced in the song. This is used with the flashing of the lyrics playing footage of the band as it adds an artistic dimension to it, and serves as a reference to the song.
- Rock and Indie-rock bands often focus on the band's performance but requires ways to keep the audience interested in watching the performance. So using stylised colours and visual effects to make the band's performance more artistic, more edgy and less boring.
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