Michel Gondry is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is noted for his inventive visual style and manipulation of mise en scene. He has scripted inspiring imagery in the form of commercials, music videos, shorts, feature films, and other media. He is partially credited with reviving the music-video format in the 1990's. Michel Gondry's age is deceiving, however: his works are marked with a child-like explorative eye. Like old-school hip-hop Gondry's films are his playground. He tells stories about people and their lives while questioning our definitions of reality. His characters are honest and human and his worlds playfully reflect the interaction between the worlds we live in: nature, society, and the mind.
In his video clips and commercials, he was a pioneer for a lot of things. For example the video clip he made for IAM (Je danse le Mia) was the first video clip using the morphing technics. And above all he invented the technique of several cameras taking pictures in the same time around somebody. This technique was used for the first time in a commercial for insurance, then in Björk's Army of Me" video clip and in The Matrix (1999).
His career as a filmmaker began with creating music videos for the French rock band Oui Oui, in which he also served as a drummer. The style of his videos for Oui Oui caught the attention of music artist björk who asked him to direct the video for her song "Human Behaviour". The collaboration proved long-lasting, with Gondry directing a total of seven music videos for Björk. Other artists who have collaborated with Gondry on more than one occasion includeDaft Punk, The White Stripes, The Chemical Brothers, The Vines, Steriogram, Radiohead, and Beck. Gondry has also created numerous television commercials.
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