'How video DIDN'T kill video the Radio Star' - Blog notes

Our group has read and studied an article by Stephen Hill in the magazine MEDIA MAGAZINE on How video DIDN'T kill the video the Radio Star to understand the history, development and some relative theories on music videos and how audiences and institutions have consumed and distributed them.

In this post I will respond to a comment by Stephen Hill on Institutions essentially how "Digital technology, broadband and mobile phones are all changing the way in which audiences consume music video". Stephen Hill states how MTV was the most significant event in the evolution of the music video, however I disagree with that statement as MTV was moreover one of the most successful and more popular music television channels to broadcast music videos to its audience. There have been a number of successful popular music television channels before MTV's first broadcast such as; Top of the Pops in the UK, American Bandstand in the US, Countdown and Sounds both in Australia and Beat Club in Germany. All these music television channels have come before MTV and were centre pieces in the emergent youth culture revolution that MTV would descend from. For it was these first music channels define the forms and conventions of music videos: close-up shots of lip synching, choreographed performances, synchronised recording to an individual track, in time editing to the music and the taking of high and low angles.